What keeps a property from renting?
Tenant turnover cannot be prevented. Renters will eventually
move. Although the economy may be taking baby steps toward a recovery with
national vacancy rates on the decline, regional rates continue to outpace the
average. The national rental vacancy rate dropped to 4.9 percent the first
quarter of 2012, its lowest rate since 2001.[1]
While Idaho’s rate has slowly been declining as well, down
to 6.2 percent, it is still well above average. Utah jumped from 5.9 percent
fourth quarter 2011 to 7.2 at the end of first quarter this year. [2]
Since an empty property does not generate income, what do we do to keep vacancy rates down?
Pay careful consideration to the current environment. If a property is not renting it is typically due to price,
presentation, and/or exposure. Our entire team meets weekly to review each vacant property and address each factor for our owners.
Is the price right? - If your property is listed too high then it
will take longer to rent and in most cases the extra rent you were trying to
get was lost in the time the property was vacant. We run rental
comparables for your property and area and use that information to determine a
starting price, which we then review weekly and make adjustments as necessary based on the traffic, phone calls, showings, and applications.
How
is the presentation? - We make recommendations
based on experience and feedback from showings. Obvious maintenance or cleaning
issues could repel potential tenants. If the property needs more cleaning or
other improvements that will help the presentation, we will discuss these items
with you.
Who knows about it? – If renters can’t find information on your
property for rent, how will they know it is available? We give our vacant properties maximum
exposure through our marketing program. This includes websites, local media,
tenant referral program, yard signs, and our own top ranking website. More
exposure gives us more options for screening for good tenants, less time
vacant, and increased rental income. If you want even more exposure, ask about
our marketing fund.
Unlike a lot of property management companies, we do not make money on vacant properties. Our system is designed to reduce vacancy rates and maximize rent potential. Most owners who
have switched to our system have seen a decline in their vacancy rates.
[2]
The Quarterly Vacancy and Homeownership Rates By State and MSA Table 1: Rental
Vacancy Rates by State